[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f2791w3i5sncdt":3},{"success":4,"breach":5},true,{"_id":6,"name":7,"title":8,"slug":7,"domain":9,"breachDate":10,"addedDate":11,"modifiedDate":11,"contentUpdatedAt":12,"source":13,"sourceUrl":14,"sourceUrls":15,"pwnCount":17,"affectedCount":17,"affectedCountStatus":18,"affectedCountLowerBound":19,"affectedCountUnit":20,"hasEnglishDescription":4,"severity":21,"dataClasses":22,"description":28,"seoTitle":29,"seoTitleEn":30,"seoDescription":29,"seoDescriptionEn":31,"logoUrl":32,"isVerified":4,"isSensitive":33,"isSpamList":33,"isMalware":33,"company":34},"68e3266eda11adda4882526b","lbb","LBB Data Breach","lbb.in","2019-02-14T00:00:00.000Z","2023-03-05T07:35:48.000Z","2026-07-18T23:53:18.170Z","Third party breach","https:\u002F\u002Flbb.in\u002F",[14,16],"https:\u002F\u002Fin.linkedin.com\u002Fcompany\u002Flbb---little-black-book",39288,"known",null,"unknown","Medium",[23,24,25,26,27],"Browser user agent details","Email addresses","IP addresses","Names","Physical addresses","\u003Cp>The LBB data breach is a verified incident affecting customer data of the India-based shopping and lifestyle discovery platform known as Little Black Book. The recorded date of the breach is February 14, 2019, and the number of unique email accounts in the index is verified as 39,288. In the context of the data becoming public later, over 3 million rows are mentioned; however, this volume should not be read as the number of individual users. Therefore, the reliable main metric for the record is the number of unique email accounts. Passwords, payment card numbers, bank accounts, official identification numbers, or health data are not among the verified data classes in the incident.\u003C\u002Fp>\n\u003Cp>The LBB context is associated with consumer-focused content such as fashion, home, beauty, local city guides, brand discovery, and shopping recommendations. Therefore, the leaked dataset should be considered as a risk to customer profiles and contact information, rather than a direct password compromise incident. When email addresses, names, physical addresses, IP addresses, and browser user-agent information are combined, risks arise such as targeted phishing, fake campaigns, fraudulent brand communications, address-based scams, and device profiling. The record explains these risks without going beyond the verified fields.\u003C\u002Fp>\n\u003Ch2>Types of Leaked Data and Their Risks\u003C\u002Fh2>\n\u003Cp>The verified data classes are browser user-agent information, email addresses, IP addresses, name information, and physical addresses. These fields alone do not provide access to financial accounts; however, when combined with the context of a shopping and lifestyle platform, they strengthen personalized persuasion attempts. An attacker can use an email address and name to send messages to the user that appear to be real brand communications, create a pretext with a physical address for delivery or an event invitation, and use IP and browser information to make the technical details of the message appear more convincing.\u003C\u002Fp>\n\u003Cul>\u003Cli>\u003Cstrong>Email addresses:\u003C\u002Fstrong> Can be used for fake campaigns, fake coupons, account alerts, and brand collaboration messages.\u003C\u002Fli>\u003Cli>\u003Cstrong>Name information:\u003C\u002Fstrong> Personalizes messages and is valuable in social engineering aimed at increasing user trust.\u003C\u002Fli>\u003Cli>\u003Cstrong>Physical addresses:\u003C\u002Fstrong> They can be misused under the pretext of delivery, return, event registration, or invoicing.\u003C\u002Fli>\u003Cli>\u003Cstrong>IP addresses:\u003C\u002Fstrong> Can give an impression of approximate location and internet service provider; can reinforce the geographical targeting language of scammers.\u003C\u002Fli>\u003Cli>\u003Cstrong>Browser user-agent information:\u003C\u002Fstrong> It can make fake technical support or security notification scenarios more convincing by giving the impression of the device, browser, and operating system.\u003C\u002Fli>\u003C\u002Ful>\n\u003Ch2>Verified Scope and Boundaries\u003C\u002Fh2>\n\u003Cp>The verified scope should be maintained around the LBB incident dated February 14, 2019, and 39,288 unique email accounts. Source records indicate that the data was shared on a forum in the August 2022 period, the most recent data dates back to early 2019, and it contains over 3 million rows. This row count is not the same as the count of individual people or individual emails. Therefore, the record count field is maintained with a reliable unique account metric; the description notes the larger row volume as a separate scope note.\u003C\u002Fp>\n\u003Cp>According to the assessment reported by the LBB side, it was stated that the data was exposed through a third-party service and that additional data features were mixed with some of the fields that LBB maintains about its customers. This distinction is important: it should not be conveyed as if all fields came directly from the LBB account. In addition, password, password hash, phone number, payment card, CVV, bank account, official identity, passport, or health data are not among the verified data classes of this record. User risk should be described as limited to the phishing and targeting impact arising from profile and contact information.\u003C\u002Fp>\n\u003Ch2>User Groups at Risk\u003C\u002Fh2>\n\u003Cp>The most at-risk group are users who leave account or contact information on LBB for shopping, brand discovery, city guides, events, promotions, or product recommendations. These individuals can be targeted with fake discount, fake contest, fake brand offer, fake delivery, and fake account verification messages. The presence of a physical address in the data allows the fraudster to associate the message with the city or delivery information of the user. This creates a more convincing attack surface than ordinary spam messages.\u003C\u002Fp>\n\u003Cp>Additional risks for users whose IP addresses and browser user-agent information are leaked include phishing attempts themed around technical support or device security. For example, a message addressing the user with specific browser or device information may appear like a legitimate security alert. Since this record does not contain a password, the direct risk of account takeover is more limited compared to incidents where password leaks are present. Nevertheless, if the email address is matched with passwords from other leaks, attackers can combine data from different sources.\u003C\u002Fp>\n\u003Ch2>Urgent Measures to Be Taken\u003C\u002Fh2>\n\u003Cp>If your email address matches in the LBB record, first check for suspicious communications, unfamiliar campaign links, unexpected delivery notifications, and address verification requests in LBB and related shopping accounts. The password is not a verified data field for this incident; nevertheless, you should use strong, unique passwords and multi-factor authentication on important accounts where you use the same email address. Because the risk may increase when the email address is matched with other data sets.\u003C\u002Fp>\n\u003Col>\u003Cli>\u003Cstrong>Avoid suspicious links:\u003C\u002Fstrong> Check messages containing coupon, refund, shipping, event, or account alerts by visiting the official site yourself.\u003C\u002Fli>\u003Cli>\u003Cstrong>Check address-focused requests:\u003C\u002Fstrong> Beware of messages asking for your physical address again, requesting a delivery fee, or asking for payment verification.\u003C\u002Fli>\u003Cli>\u003Cstrong>Increase email security:\u003C\u002Fstrong> Use a unique password and multi-factor authentication on your email account; check recovery addresses.\u003C\u002Fli>\u003Cli>\u003Cstrong>Do not trust messages that come with device information:\u003C\u002Fstrong> A message that knows the browser or operating system information is not reliable on its own.\u003C\u002Fli>\u003Cli>\u003Cstrong>Strengthen spam and phishing filters:\u003C\u002Fstrong> Mark unknown senders, shortened links, and messages that apply urgency pressure.\u003C\u002Fli>\u003C\u002Fol>\n\u003Ch2>Long-Term Security Strategies\u003C\u002Fh2>\n\u003Cp>For long-term protection, it is necessary to reduce unnecessary personal data sharing on shopping and lifestyle platforms. Closing unused accounts, keeping registered addresses current and limited, reviewing campaign permissions, and using an email mask reduce targetability. Especially when the physical address and email are in the same profile, a data leak can remain valuable in social engineering even years later.\u003C\u002Fp>\n\u003Cp>In brand discovery, fashion, home, beauty, and city guide services, users frequently receive campaign, invitation, and recommendation messages. This natural communication traffic is an advantage for attackers. Therefore, each message must be checked in terms of brand language, sender domain, link target, and payment request. On the corporate side, customer areas shared with third-party services should be regularly inventoried, enriched data sets should be monitored as separate risks, and unnecessary areas should be permanently reduced.\u003C\u002Fp>\n\u003Ch2>Record Control and User Action\u003C\u002Fh2>\n\u003Cp>Seeing a match in this record means that your email address associated with LBB is present in the verified data set. A match does not mean that your password or payment card was leaked in this incident. Verified fields are limited to email, name, physical address, IP address, and browser user-agent information. Nevertheless, caution should be exercised against fake campaigns, fake deliveries, fake brand communications, and personalized phishing attempts.\u003C\u002Fp>\n\u003Cp>The most appropriate action after the check is to strengthen your email account, review the addresses registered in LBB and similar shopping services, avoid opening suspicious messages, and not provide payment or information through unofficial links. If you use the same email address for many services, remember that information from different data leaks can be combined. Therefore, even if a single incident does not include a password, account security, email hygiene, and personal data minimization should be addressed together.\u003C\u002Fp>","","LBB Data Breach (39.3 Thousand Reported Records)","LBB Data Breach. 39.3 Thousand reported records were reported. Reported data: Browser user agent details, Email addresses, IP addresses. Review the scope…","\u002Fuploads\u002Flogo\u002Flbb_in.webp",false,{"name":35,"sector":36,"country":37,"website":9,"websiteArchiveUrl":29,"websiteStatus":29,"websiteCheckedAt":19},"LBB (Little Black Book)","Shopping & Lifestyle Discovery","India"]