[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f3qkdggwmqx646":3},{"success":4,"breach":5},true,{"_id":6,"name":7,"title":8,"slug":7,"domain":9,"breachDate":10,"addedDate":11,"modifiedDate":12,"contentUpdatedAt":13,"source":14,"sourceUrl":15,"sourceUrls":16,"pwnCount":20,"affectedCount":20,"affectedCountStatus":21,"affectedCountLowerBound":22,"affectedCountUnit":23,"hasEnglishDescription":4,"severity":24,"dataClasses":25,"description":32,"seoTitle":33,"seoTitleEn":34,"seoDescription":33,"seoDescriptionEn":35,"logoUrl":36,"isVerified":4,"isSensitive":37,"isSpamList":37,"isMalware":37,"company":38},"68e3266eda11adda48825280","livpure","Livpure Data Breach","livpure.com","2020-08-29T00:00:00.000Z","2021-05-22T01:46:59.000Z","2021-05-23T00:18:00.000Z","2026-07-18T23:53:34.594Z","Database leak","https:\u002F\u002Fcloudsek.com\u002Fthreatintelligence\u002Fover-a-million-pii-of-livpure-customers-leak-on-cybercrime-forum\u002F",[15,17,18,19],"https:\u002F\u002Fwww.twingate.com\u002Fblog\u002Ftips\u002Flivpure-data-breach","https:\u002F\u002Flivpure.com\u002F","https:\u002F\u002Flivpure.com\u002Fpages\u002Fabout-us",269552,"known",null,"unknown","High",[26,27,28,29,30,31],"Email addresses","Names","Phone numbers","Physical addresses","Purchases","Salutations","\u003Cp>The Livpure data breach is associated with the circulation of customer and order data belonging to the livpure.com service, which sells water purifiers, bedding, home products, and smart living products based in India, in 2020. Verified records show that the incident on August 29, 2020, affected over 1 million purchase records and 269,552 unique email addresses. The leaked data classes include email addresses, name information, phone numbers, physical addresses, purchase information, and salutation information.\u003C\u002Fp>\u003Cp>This breach is a retail data incident that does not involve passwords but carries a high risk in terms of customer identity and purchase history. The exposure of order and contact information instead of a username or password changes the nature of the risk: attackers can target the user with fake deliveries, service appointments, warranty extensions, payment refunds, or customer support messages instead of attempting direct account access. Therefore, the record should not be considered only in terms of email address visibility; it should be evaluated together with the address, phone number, and purchase content.\u003C\u002Fp>\u003Ch2>Leaking Data Types and Risks\u003C\u002Fh2>\u003Cp>Verified data classes are grouped under six main headings: email addresses, name information, phone numbers, physical addresses, purchase information, and salutation information. When an email address and phone number are found together, the user can be targeted via email, SMS, and calls. A physical address increases the credibility of the message in delivery and service scenarios. Purchase information makes fraudulent messages more personal because it shows which product or service the user is interested in.\u003C\u002Fp>\u003Cp>In this record, the password, payment card, national ID number, or bank information is not classified as verified data. Nevertheless, the risk should not be underestimated; because product and address information can be combined with themes like fake warranty, maintenance, filter replacement, delivery update, or return process. The salutation information and name field make it easier for messages to appear as official customer communication. Especially when home address and phone number are present in the same record, the user is faced with a more sensitive visibility of their personal living space.\u003C\u002Fp>\u003Ch2>Verified Scope and Boundaries\u003C\u002Fh2>\u003Cp>The verified scope is 269,552 unique email addresses and more than 1 million purchase records. This number does not indicate that each order record represents a separate person; there may be multiple purchase entries for the same customer. Therefore, the number of users should be understood separately from the number of email addresses, and the transaction volume should be understood separately from the purchase records. The breach date is recorded as August 29, 2020, and the record was verified within large breach datasets on May 22, 2021.\u003C\u002Fp>\u003Cp>Since the technical entry point has not been definitively determined publicly, a specific system vulnerability, employee account, cloud storage error, or third-party service should not be presented as the exact cause. The verified information is that Livpure customer and order data were seen in a data archive, and this includes customer communication fields. No password or payment card field should be added to this record. Such a distinction focuses on actual risks, namely targeted communication, fraud, and personal data matching risks, without leading the user to unnecessary panic.\u003C\u002Fp>\u003Ch2>User Groups at Risk\u003C\u002Fh2>\u003Cp>The main group at risk consists of customers who provide information or place orders for water purification products, maintenance services, accessories, beds, home products, or similar products through Livpure. Since email, phone, and address information are seen together, users who are particularly awaiting delivery, whose warranty period is still valid, who have scheduled a service appointment, or who are expecting periodic filter replacement can be targeted with more convincing messages. Even if they are former customers, the risk continues if their phone and address information remain up to date.\u003C\u002Fp>\u003Cp>People who place orders on behalf of their family, those who use their home address with their work email, those who reuse their phone number in banking and shopping accounts, those who have shared product service history, and corporate purchasing representatives should be extra cautious. An attacker may initiate a fake customer service call by referencing the user's type of purchase or address. Although this record does not include the password, the fact that the personal data is multi-faceted strengthens the fraud scenario and may lead the user to make a hasty decision.\u003C\u002Fp>\u003Ch2>Urgent Measures to Be Taken\u003C\u002Fh2>\u003Cp>If your email address is found in this record, first check your Livpure account and the associated email account for any unusual activity, suspicious sessions, or unexpected order changes. If the same password is used for other services in your Livpure account, choose a unique and strong new password for each service. Even if the password was not confirmed to be compromised in this breach, account security should be further strengthened because password reuse is common in shopping accounts.\u003C\u002Fp>\u003Cp>Be careful with requests for delivery, warranty, maintenance, filter replacement, returns, or payment guidance received via phone, SMS, or email. Even if the message includes your name, address, or the type of product you purchased, this alone is not proof of security. Before clicking on links, type the address yourself, check the customer service number on the official site, and verify requests for payment or identity documents through a separate channel. If your address information has been exposed, be more selective about unexpected calls during cargo and service appointments.\u003C\u002Fp>\u003Ch2>Long-Term Security Strategies\u003C\u002Fh2>\u003Cp>In the long term, separate passwords, separate email aliases, and, if possible, two-step verification should be preferred for e-commerce and retail accounts. Reducing unnecessary saved addresses, old phone numbers, and unused payment options on shopping sites limits data visibility. In customer support requests, identity documents, card images, or overly detailed address information should only be shared when truly necessary and through official channels.\u003C\u002Fp>\u003Cp>Users should evaluate campaign, service, and maintenance messages from brands with a shopping history more carefully. A safe approach is to verify every message even if the source is known and to check transactions that affect money or addresses, such as payments, returns, warranties, or delivery changes, through official accounts. When a phone number and email address remain unchanged for a long time, old data archives can be reused in new attacks; therefore, regular account review is important.\u003C\u002Fp>\u003Ch2>Record Control and User Action\u003C\u002Fh2>\u003Cp>If the Livpure result appears positive on LeakData, this record is related to the Livpure customer and order data breach dated August 29, 2020. The first step is to determine which Livpure account or order the relevant email address is associated with. Then, assuming that phone, address, and purchase information could be used in fraudulent messages, verify incoming communications more strictly. Do not rush, especially with messages related to delivery, service, warranty, and payment refunds.\u003C\u002Fp>\u003Cp>In the last check, renew the password for your Livpure account, separate other shopping accounts that have the same password, and use strong protection for your email account. The verified data classes for this breach record are email addresses, name information, phone numbers, physical addresses, purchase information, and salutation information. Password, payment card, or official ID number is not a verified field in this record; user action should focus on reducing fraud targeting users, address-based social engineering, and account security risks.\u003C\u002Fp>","","Livpure Data Breach (269.6 Thousand Reported Records)","Livpure Data Breach. 269.6 Thousand reported records were reported. Reported data: Email addresses, Names, Phone numbers. Review the scope, risks, and…","\u002Fuploads\u002Flogo\u002Flivpure_com.webp",false,{"name":39,"sector":40,"country":41,"website":9,"websiteArchiveUrl":33,"websiteStatus":33,"websiteCheckedAt":22},"Livpure","Retail","India"]