Adidas Turkey Data Breach
In May 2025, Adidas Spor Malzemeleri Satış ve Pazarlama A.Ş., the Turkish subsidiary of multinational sportswear and footwear manufacturer Adidas AG, disclosed a data breach compromising its consumer database.
Exposed Data Types
5- Customer names
- Email addresses
- Phone numbers
- Dates of birth
- Genders
About This Breach
Following an extortion notification sent to an employee, internal audits confirmed that unauthorized parties obtained the records of 544,395 customers in Turkey. Formally announced by Turkey's Personal Data Protection Authority (KVKK) under Decision 2025/930, the exposed information included customer full names, email addresses, phone numbers, dates of birth, and gender.
Verification and editorial method
LeakData compares the incident name, date, affected-record count, and exposed data types with accessible sources. Unverified fields are not presented as facts, and records are updated when new evidence becomes available.
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