RocketText (LaunchSMS) SMS Marketing 32M Leads Breach
In January 2020, an unsecured database originating from the SMS lead generation and marketing operation known as RocketText (affiliated with ApexSMS and subsequently rebranded as LaunchSMS) was discovered accessible on the public internet.
Exposed Data Types
6- Phone numbers
- Names
- Email addresses
- Physical addresses
- Demographic details
- Carrier details
About This Record
The exposed repository contains approximately 32,000,000 SMS prospect records. Forensic inspection confirms that each entry incorporates the individual's full name, email address, street address, cellular telephone number, line carrier identifier, connection line type, and demographic profiling attributes.
Because the database aggregated active mobile subscriber records specifically curated for bulk messaging, its circulation provides malicious actors with high-deliverability lists for smishing, unauthorized robocalling, and social engineering fraud.
Verification and editorial method
LeakData compares the incident name, date, affected-record count, and exposed data types with accessible sources. Unverified fields are not presented as facts, and records are updated when new evidence becomes available.
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